Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
James Kalbach
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.
సంవత్సరం:
2016
ప్రచురణకర్త:
O’Reilly Media
భాష:
english
పేజీల సంఖ్య:
384
ISBN 10:
1491923539
ISBN 13:
9781491923535
ఫైల్:
PDF, 98.13 MB
IPFS:
,
english, 2016
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